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Performance marketing · Paid ads

Your performance marketer is pointing at you.

I'm Rizala "Riz" Carrington, a performance marketer who builds the plan and runs the ads myself. Meta, Google, TikTok, LinkedIn, YouTube. Lower CAC, higher ROAS, and 29 case studies to show for it.

Request a call with Riz See all 29 case studies
Riz Carrington pointing at you

Yes, you, specifically.

29 performance case studies
60% deepest CAC cut
10x top ROAS on Google search
5 clients later acquired or sold
An RDCP company

The receipts

29 case studies. I ran every one.

Not agency logos I sat near. Each study is work I planned, launched and optimized myself, with the numbers, the method, and what the founder said.

Browse and filter all 29 →
Ranked Meta · Google · TikTok · LinkedIn $1M+ Revenue from paid ads and search Paid ads, SEO and AI search behind $1M+ in sales Thrive Savings Meta · Google · TikTok 40k → 130k Subscribers in 6 weeks Privately acquired Tripled the subscriber base ahead of their next raise Brass Roots Meta 60% Decrease in CAC CAC cut 60% for a healthy snack brand HarborMoor Meta · Google 900% Increase in homepage conversion rate Grew the user base while optimizing spend APG Google · LinkedIn 10x ROAS on Google search ads 10x ROAS on Google search for a sold-out conference Everpage Meta · Google · TikTok $2 Lowest blended CAC achieved Acquired by VERN AI Campus launch with CAC as low as $2 Royce and Rocket Meta 10x Revenue growth after launch 10x revenue for a luxury suitcase brand Hummingbirds Meta · Google · LinkedIn 200% Increase in call bookings Reached a 7-figure goal while holding ROAS +21 more case studies Filter by industry, model, business type, or ad platform. See all 29 →

Every client in the 29

Brass Roots Artza Ranked Thrive Savings Hummingbirds Vendr Store Cash App FamSchool RealValueHome Camera Ready Cosmetics HarborMoor Aaptiv Rewire Fitness Vinyl Interactive Royce and Rocket Mighty MindfulBH Cognitiva Parrot Kindergarten Doc APG Solar Select Pro BeautyVoyage Women Travel Abroad Infinity Messages Zera Arizona Charter School Select Prospects Pride Designz Everpage

Companies I've built, grown, or worked with

Why work with me

I've spent my own money on ads

14+ years in paid media

Meta, Google, TikTok, LinkedIn, and YouTube, across 100+ brands from pre-seed to Series B. B2C, B2B, and everything with a funnel.

Bootstrapped a Shopify store to $1M

Pride Designz held 4–6x ROAS while scaling, and was featured by Shopify on their blog and on Shopify Masters.

Founder first, so I spend like one

2x Techstars founder, now a mentor. Co-founded Rewire through to its acquisition by Wahoo Fitness. Every dollar gets treated like it's mine.

The ads are only half of it

Landing pages, CRO, and email automation are part of the job. That's how HarborMoor's homepage conversion rate went up 900%.

Riz

Nice things people said

Founders on the results

"Ultimately, her work in driving 3x growth in our subscribers is what landed us our next round of fundraising. I look forward to working with Rizala again."

Jackie Lee

Co-founder, Thrive Savings

"She's a growth marketer who can instantly impact your sales and project. She helped jump-start and optimize their marketing campaigns. Rizala comes highly recommended."

Jim Moscou

Founder, Covetower

30+ more where these came from Recommendations from founders, VPs, and clients. All public, all verifiable. See all 30+ on LinkedIn →

What I run

Performance marketing, end to end

Strategy, creative direction, buying, and the funnel the click lands on. One person accountable for the number.

Meta ads Google Ads TikTok ads LinkedIn ads YouTube ads Landing pages & CRO Email automation SEO & AI search

If you scrolled this far… nice.

Request a call and tell me what your ads are doing now, or message me on LinkedIn. I read both, and I reply to both.

Request a call with Riz Connect on LinkedIn

Still deciding?

29 case studies → The numbers, the method, the founder's words 30+ recommendations → All public, all on LinkedIn